Creating great postcards for marketing

Postcards are one of the best ways to market your business. They are relatively cheap to produce and are perfect for direct marketing campaigns. While creating a good postcard isn’t rocket science, many people miss out of making the most out of their marketing efforts. Follow the tips below to get the best results from your postcards.

color printing1. Use tracking codes
You want to track your marketing results, so if your postcard has a phone number, make sure you include an extension or some other way to know how someone heard about your business. This is especially important if you want to test out a few different postcards and see which one produces the best results.

2. Favor bright colors
You want your postcard to be noticed. Most people get a lot of junk mail, and it’s more likely that your postcard will be noticed if you incorporate eye-catching colors.

3. Avoid too much text
The postcard should attract attention and interest. Don’t make the mistake of putting in too much text on your postcard. Instead, opt for catchy headlines.

4. Include some sort of discount or coupon
Including a discount or coupon that has an expiration is one of the best ways to attract new customers, so make sure you include such an offer on your postcard.

As for printing the postcards, I recommend using online print shops such as Printplace. You will be able to usually get a good price by using online vendors.

You can of course do some of your own printing on minor projects. Make sure you have a top quality printer and good inkjet cartridges if you pursue this option. Take advantage of 123inkjets online coupon codes from http://inkjetprinterdiscounts.com to get the best deal possible on ink cartridges, since they can be quite expensive.


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